Archipelago Tourism: Policies and PracticesExploring the conceptual insights provided by the archipelagic ‘twist’ in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations.The book asks and seeks to answer such questions as: How to ‘sell’ a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to’ Does one encourage visitors to do ‘island hopping’ISBN: 9781472424303, 1472424301
